Think Forward.

Achraf Hakimi is not the 2024 African footballer... CAF disowned? 8251

We are the day after the African Football Awards ceremony. A ceremony celebrated with brio and above all experienced with a fast sublimated to the maximum in Marrakech... A ceremony that only Morocco, in its millenary way, is capable of delivering at a level bordering on perfection. It was a beautiful evening, in which the brilliance of Jalal Bouzrara at the height of his powers, and his slightly outdated but well-endowed team-mate, gave a good rhythm that was only occasionally disturbed by the turbulence of a President with his jacket unbuttoned, his stomach hanging out and his attire far from respectful of the occasion. Infantino himself was ill at ease, suffering at will from the galloping hands of a president who plays at being more African than Africans. His gaze and sometimes his grimaces betrayed his phlegm, letting the CAF President know that this was not the way to act at a ceremony that was being watched throughout the world, at least the African world. The room was packed and many of the guests were mechanically applauding the trophies awarded here and there to the best this or the best that. The impression on the other side of the screen was that of one of those television programs where a chauffeur de salle, an ‘ambianceur’, orders the well-sorted audience to applaud and to stop according to the timing chosen by the director. This is not to say that the winning individuals or teams were not entitled to receive the trophies that were awarded to them, but the way in which they were announced by stars or lesser stars was not always successful. Each time, there was an attempt to create suspense and surprise when there was no need for it. The evidence was there. Which team could we have chosen if not Côte d'Ivoire, who have delivered one of the most exciting African Cup ever? What other female coach could have won the award if not the courageous Lamia Boumehdi. There is nothing worse in such a context, for the sake of spectacle, than to overplay the surprise in the face of the obvious. Under such circumstances, at some point, boredom sets in and the audience becomes bored. The President of the CAF sensed this and once on stage, once again, he make thinly disguised excuses: I know we are late... He pretended to want to move quickly but ended up delaying things even more, much to the dismay of our friend Jalal Bouzrara who saw his driver being badly led. In fact, and this is perfectly understandable, everyone in the room, as well as all of us behind our screens, were waiting for just one moment: the announcement of the best African player of the year. It is the one and only trophy that is remembered years later and that marks such ceremonies and adds value to them. If it were to be announced at the start of the festivities, it is almost certain that the halls would empty very quickly afterwards. Marrakech was no exception. The suspense was maintained by musical choices that were no doubt debatable, if not by those who recommended them. To each his own. In an instant, the hall was transformed into a mosque and a silent cathedral. To each his own, but football brings everyone together around six liters of air. The moment they had been waiting for had arrived this time. Again, on behalf of the two football bosses present, the one from the world and the one from Africa, the name of the African Golden Ball for 2024 was announced, not without some formality. For a moment, there was a heavy silence before a few voices chanted Hakimi's name, and the number of voices grew. It was a cold shower for the Moroccan clan, but not the only one. CAF found itself disowned. The choice was not the right one. Not that the player chosen is undeserving, but Hakimi is undoubtedly more deserving for more than one reason, all of them objective. Questions then de facto arose. How is it that the Golden Ball did not go to a Moroccan following the Qatar World Cup in 2022. How is it that the 2023 trophy did not go to Bounou and, of course, how is it that the golden ball did not go to one of the Moroccan players who won bronze at the Olympic Games, in this case Hakimi, the imposing and effective leader of this team? This is where hypotheses and questions can be put forward. Do the voters have something against the Moroccan players? Do they not see them as sufficiently African, even though they are just as African as the others? Perhaps, and above all, some people, no doubt a minority but influencing the vote, are confusing the issue with what is happening here and there, to which some sub-Saharan Africans are victims. Doesn't the laborious, hollow and unfounded concept of the Maghreb encourage people to lump together all the inhabitants of North Africa, knowing that the leaders of certain North African countries have gone astray with unacceptable remarks about sub-Saharans and that others have acted in a rather inhumane manner towards poor people, forced against their will to migrate from south of the Sahara to the north in search of a better life. Words spoken elsewhere, abuses committed elsewhere, thousands of kilometers from the Kingdom of Morocco. These are only hypotheses that some will find inappropriate or unfounded, but they can be discussed and disproved if they are not verified. It is at this point that we should perhaps be quick to point out that Morocco is the North African country with the highest number of migrants, more than 148,000 in 2024, with an annual increase of 5.6%, a spectacular leap of 71.86% in just ten years. The Kingdom is a destination and transit country. It has put in place a genuine policy to support and integrate these migrant populations. The country is fully committed to the Global Compact for Safe, Orderly and Regular Migration. It is for this reason that large numbers of migrants, particularly from sub-Saharan Africa, are regularly regularized and enjoy the same rights as Moroccan citizens. That's all there is to it, just in case... In any case, this morning the Moroccans are rightly not happy and understand even better the anger of Venicius and Real Madrid. Hakimi richly deserved to win the 2024 African Golden Ball.
Aziz Daouda

Aziz Daouda

Directeur Technique et du Développement de la Confédération Africaine d'Athlétisme. Passionné du Maroc, passionné d'Afrique. Concerné par ce qui se passe, formulant mon point de vue quand j'en ai un. Humaniste, j'essaye de l'être, humain je veux l'être. Mon histoire est intimement liée à l'athlétisme marocain et mondial. J'ai eu le privilège de participer à la gloire de mon pays .


6800

33.0

Moroccan Tourism in 2025: Spectacular Growth but Persistent Challenges 246

Moroccan tourism has been experiencing a very favorable phase since 2024. Tourism revenues reached nearly 50 billion dirhams in the first quarter of the current year, confirming a robust recovery after the global health crisis. This upswing is the result of a combination of factors that can be analyzed from several perspectives. Certainly, the gradual lifting of health restrictions worldwide enabled a massive return of international visitors, particularly Europeans, but also travelers from other regions of the globe. With its unique cultural richness, history, lively medinas, diverse landscapes ranging from the Atlas Mountains to the Atlantic and Mediterranean beaches, sunshine, colors, unparalleled craftsmanship, refined cuisine, and the warmth of Moroccans—their smiles, their ability to quickly connect with others, and their tolerance—the Kingdom has managed to attract clientele seeking authentic and varied experiences. After two difficult years, this strong recovery reflects renewed tourist interest in the destination. According to the government, the rise of the tourism sector is linked to a strategy and sustained policy of investment in infrastructure: world-class hotels, improved transport networks, airport modernization, and expansion of air routes. These efforts have undoubtedly significantly enhanced the country’s accessibility as well as visitor comfort and security, all now essential elements to remain competitive in a highly competitive international market. The Kingdom has also heavily invested in its global visibility through well-calibrated promotion campaigns, regular presence at major international trade shows, and strategic partnerships with key tourism players. This well-thought marketing strategy has attracted a diverse clientele, amplifying the effect of a strong national brand. Developing the tourism offer plays a crucial role in this dynamic. In addition to traditional cultural and seaside getaways that the country is famous for, Morocco is now focusing on growing segments: adventure tourism, desert trekking, extreme sports, ecotourism, national parks, protected areas, and cultural events, international festivals, and exhibitions. This diversification aims to attract different tourist profiles year-round and avoid excessive seasonality. The exceptional event of the 2022 FIFA World Cup, through the performance of the Moroccan national team and the enthusiastic support of its supporters in the stadium and the streets of Doha, had an amplifying effect on the country’s global visibility and image. This competition put Morocco on the international tourism map, attracting a significant influx of visitors and creating immediate spotlight on its attractions. As a direct result, Morocco exceeded in 2024 its initial target of 17.5 million tourists planned for 2026—a remarkable achievement. However, without contesting the announced figures, this bright spot should not mask certain challenges. A closer look at the statistics reveals a different reality. A significant portion of recorded tourists, about 50%, are Moroccans residing abroad (MRE), who visit mainly for family reasons rather than tourism linked to government strategies. It should not be overlooked that these same MRE often denounce recurring problems, foremost among them the high cost of air transport with Royal Air Maroc, which is heavily subsidized by public funds. Price gouging in hotels and restaurants, especially in summer, is also widely criticized. These difficulties impact the retention of international visitors as well, as return rates are very low. The fact that operators at all levels impose exorbitant price increases during peak season tarnishes the country’s image and discourages visitors. Staying in Morocco is abusively expensive for unclear reasons. Indeed, few tourists return multiple times after their first visit. This raises questions about the quality of the customer experience and the destination’s competitiveness. Excluding MRE and visitors traveling for professional reasons, the number of foreigners visiting Morocco by deliberate choice is therefore not that high. This calls into question the efficiency of the very large subsidies granted to the sector and, above all, the effectiveness of the promotional campaigns. The Ministry of Tourism and the National Tourism Office attribute the recorded success to their proactive policy, but the reality shows that this growth largely relies on the emotional attachment of the MRE, a factor less controllable by public authorities. Will the post-World Cup momentum and the goodwill generated be sustained over the long term? It is difficult to precisely gauge how much of the upswing is due to the World Cup context and what the real impact of public policies is, especially subsidies and aid allocated to the sector. This impact, however, cannot be ignored. To maintain the course and ensure sustainable growth of the sector, it is essential that Morocco continues and deepens its efforts: ongoing investments and innovation in the tourism offer. However, the major urgent challenge remains controlling the outrageous costs for visitors. The government’s silence on this issue risks hurting the sector badly. The summer sunshine is too expensive. It is time for the entire industry to stop acting like predators, and for scams and extortion to be forever banned quickly. Another key challenge is integrating sustainable development policies to preserve natural and cultural resources within the broader framework of inclusive development across all regions of the country. It is also imperative to include citizen awareness and education in this vision. Polluted or neglected beaches and sites, annoying incivility, and inappropriate behaviors are additional challenges to be addressed. Tourism must remain one of the major engines of Morocco’s economy, generating jobs and wealth while enhancing the country’s international standing. Still, we shall wait until the end of the campaign to make a final judgment, especially on the trajectory of the numbers and the effectiveness of measures announced in the sector’s development strategy, and above all to draw the necessary lessons.