Morocco 2030: Football as a Geopolitical and Strategic Lever While Waiting for Other Sports Disciplines... 973
The Kingdom of Morocco, through football, is today establishing itself as a major player in sports geopolitics. It clearly demonstrates its determination to carve out a prominent place on the international stage in this field. This vision comes from the highest levels of the State and is also shared by the Moroccan people, who have embraced this choice. This dynamic is notably illustrated by the co-hosting of the 2030 World Cup with Spain and Portugal, a historically significant event symbolizing a major political and diplomatic victory.
This co-organization of the 2030 World Cup alongside two European states is the result of a long, patient, and determined strategy. It stems from an enduring conviction that has never wavered. After five unsuccessful bids, the Kingdom managed to convince FIFA and its member federations, becoming the second African country to host the tournament after South Africa in 2010. In fact, aside from the political contingencies of the time, the global sympathy for Nelson Mandela, and the questionable practices of FIFA decision-makers then, South Africa would never have been able to host the World Cup before Morocco for obvious footballing reasons.
The Kingdom has nonetheless been rewarded for its patience, resilience, and conviction. It will host the centennial World Cup, an edition exceptional in every respect and designed under a cost-sharing logic. It will have a considerable economic and diplomatic impact, strengthening ties between Europe and Africa and highlighting football’s role in bringing peoples closer, as well as in the social and sporting development of the region. Never has Europe been so close and cooperative with the African continent—and vice versa. Morocco is organizing on behalf of an entire continent.
Football is a true soft power tool that Morocco wields to strengthen its diplomatic relations in Africa. Did His Majesty the King not order the Local Organizing Committee to include expertise from across the continent?
The Royal Moroccan Football Federation has long multiplied partnerships with African federations, providing financial and logistical support and inviting many countries to use the country’s numerous modern infrastructures for their training or competitions. This proactive and positive policy naturally consolidates Moroccan influence on the continent, in a context where the country seeks to counter the influence of other regional powers that do not look upon it favorably.
From a purely footballing standpoint, Morocco is gradually asserting itself as an African powerhouse. It wins or participates in all major continental finals with a steady rise in the performance of its national teams. This success is supported by massive investments in player development, with the construction of high-performance training centers such as the Mohammed VI Academy in Salé.
The Kingdom is also increasingly exporting players and coaches to leagues in Europe, the Middle East, and Africa. This contributes to strengthening its image and influence. For example, Jamal Selami recently qualified Jordan for the World Cup for the first time in its history, a team propelled by his compatriot Houcine Amouta.
Moreover, the Moroccan diaspora plays a key role: many players born or trained abroad enthusiastically choose to wear the Moroccan colors, proud and unashamed to represent their country of origin. This mobilization of diaspora talent is a strategic asset that enriches the national teams and enhances their reach.
Morocco therefore does not limit itself to mere sporting ambition in football. It conceives football as a vector of international influence, a territorial marketing lever, as evidenced by the strategic agreement “Morocco, Land of Football” signed between the FRMF and the Moroccan National Tourism Office. This alliance reflects the Kingdom’s desire to build a strong, inspiring image and attract enthusiasts and tourists from around the world. It is a continuation of the policy of building and strengthening the Morocco brand, which is increasingly asserting itself globally in the economic sphere. Morocco no longer hesitates to admit it is an industrial power asserting itself more and more every day.
This approach fits into a global geostrategic perspective where football is called upon to reinforce Morocco’s position on the African and international stage, assert its continental leadership, and support its diplomatic advances, notably on the sensitive issue of the southern provinces.
By using sport as a diplomatic and economic tool, Morocco aims to consolidate its alliances, extend its influence, and prepare a future where it occupies a central position in relations between Africa, Europe, and the world—and it makes no secret of this. Everyone today understands that to engage with Africa, especially on economic issues and certain political aspects, the Kingdom is indispensable.
The question now arises for other sports disciplines. In fact, this football policy could only be implemented and succeed thanks to the royal vision in this domain, understood by a federation that, before all others, corrected its course following the royal letter addressed to the world of sport in 2008. The FRMF has smartly set itself in motion, now reaping the first results of its commitment.
Unfortunately, other federations have remained in the shadows, mired in a certain mediocrity or even lethargy that makes them increasingly ineffective and criticized. Some, and not the least, are simply insignificant at the continental and global level, or have become so due to lack of foresight and competence, despite the available resources and the green light for sports in general.
Developing other disciplines could diversify the country’s sports soft power, strengthen its diplomatic ties, and better distribute the economic and cultural benefits of sporting events across the national territory. Diversification is precisely at the heart of the royal vision.
Meanwhile, Morocco is making football a major political asset, blending sport, diplomacy, and economic development to establish itself as an unavoidable player in sports geopolitics.
The 2030 World Cup is both a symbol and a catalyst of this ambitious strategy, which promises to reshape regional and international balances around a ball rounder than ever—while awaiting the awakening of other sports disciplines.
