Think Forward.

Dr. EL Mostafa Bourhim

El mostafa Bourhim received his Ph.D in Industrial engineering, Virtual and Augmented Reality , Mohammadia School of engineers (EMI). His research interests include Virtual, Augmented and Extended Reality (XR). He also acts regularly as an expert reviewer for many international scientific reputed journals and conferences.

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XR Voice (Moroccan Dialectal)

XR Voice is an initiative aimed at bridging the gap between scientific research and professional expertise. Recognizing that the advancement of scientific inquiry begins with elevating awareness within the professional realm, XR Voice seeks to gather insights from experts across various fields. By listening to the voices of professionals and their perspectives, this platform aims to explore how scientific research can enhance and refine diverse domains of expertise. Through this collaboration, XR Voice endeavors to catalyze a symbiotic relationship where cutting-edge research not only informs but actively elevates the standards and practices within the professional world. By attentively considering the perspectives of professionals, this platform endeavors to explore how scientific research can enrich and refine various domains of expertise. Through collaborative engagement, XR Voice seeks to cultivate a symbiotic relationship wherein cutting-edge research not only informs but actively elevates the standards and practices within professional contexts. This mission is underpinned by the fundamental belief that all development begins with a deepened awareness and appreciation of scientific inquiry. Furthermore, this concept encourages experts to utilize Moroccan dialectal Arabic whenever feasible, fostering inclusivity and cultural resonance within the discourse. “No country has ever prospered without first building its capacity to anticipate, trigger and absorb economic and social change through scientific research.” Dr. El Mostafa Bourhim

The Impact of Big Five Personality Traits on Augmented Reality Acceptance Behavior: An Investigation in the Tourism Field

Along with the rapid development of the Internet and mobile devices, the integration of augmented reality (AR) in the tourism sector has become very popular. Utilizing the Big five model (BFM) as the theoretical framework, the study examines the role of personality in influencing the behavioral intention (BI) to use mobile augmented reality in the tourism sector (MART). The study further investigates the role of personal innovativeness (PIV) in determining tourists’ behavioral intentions to use MART. Quantitative research was carried out to test the conceptual model. This paper strengthened the analysis by implementing PLS-SEM method using data collected from 374 participants. The study results demonstrated that openness to experience (OPN) is a strong predictor of MART use. In addition, agreeableness (AGR), conscientiousness (CONs), extraversion (EX), neuroticism (NR), and personal innovativeness (PIV) have all significant and positive impacts on behavioral intention (BI) to use MART. The present research purpose was to investigate the BFM variables with regards to MART use. The research also examined the contribution of PIV in explaining the BI to use MART. By employing PLS-SEM to tackle the primary study question. The current work makes a significant advance in MART use research. Empirically, the findings achieved are consistent with the BFM. Based on the outcomes of this research, all relationships have been assessed as being statistically relevant. Moreover, PIV positively influences the use of MART. The BI to use MART was positively impacted by AGR (H1: β = 0.128), CON (H2: β = 0.108), EX (H3: β = 0.124), NR (H4: β = 0.322), and OPN (H5: β = 0.169). This implies that users are expected to exhibit a strong BI to use MART when they are agreeable, conscious, extroverted, neurotic, and open to experiences. Additionally, the outcomes of the present paper also significantly upheld the association between PIV and the BI to use MART. Path analysis was found to be significant and positive (H6: β = 0.156); the result states that innovative tourists will intend to use MART. The important limitations are a higher risk of overlooking ‘real’ correlations and sensitivity to the scaling of the descriptor variables.
xrm.ma/research-publication/

Reshaping Sport with Extended Reality in an Era of Metaverse: Insights from XR the Moroccan Association Experts

Extended reality (XR) is becoming a growing technology used by athletes, trainers, and other sports professionals. Despite the rapid growth of XR, its application in sports remains largely unexplored. This study is designed to identify and prioritize factors affecting the implementation of XR in Moroccan sports science institutes. To achieve this, the study employs the A’WOT methodology, a hybrid multi-criteria decision method combining the Strengths, Weaknesses, Opportunities, and Threats (SWOT) technique with the Analytic Hierarchy Process (AHP). Through expert group discussions, the study identifies and categorizes the factors affecting XR implementation into SWOT groups. Subsequently, the AHP methodology is employed to determine the relative importance of each factor by conducting interviews with a panel of sports and XR experts. The study’s findings, obtained through the A’WOT methodology, establish a ranking of the fundamental factors for successful XR implementation in Moroccan sports science institutes. The findings suggested that a strategic approach for implementing XR technology in Morocco needs to be driven principally by a combined approach based on the SWOT opportunities and strengths groups. The present study investigates the benefits, challenges and opportunities of XR technology in Moroccan sports science institutes based on the SWOT-AHP framework. The strengths and opportunities ratings based on XR The Moroccan Association perspectives are positively inter-preferred for XR technology. Thus, based on this research, the framework provided can be interpreted as a roadmap for supporting the development of the strategic implementation of XR technology in Moroccan sport science institutes, while providing more credible information for decision-makers in the overall process. An in-depth analysis of the findings enables us to conclude that the strategic implementation of XR technology in Moroccan sports science institutes has to be driven principally by the opportunities factors that could assist in overcoming the identified main weaknesses and threats, along with maximizing the strengths. Following these guidelines, decision-makers are expected to initiate a range of activities in order to establish the right external environment in which opportunities can be fully exploited to tackle the principal weaknesses and threats revealed by the analysis. This research provides strong evidence for XR deployment in the sense that it reflects the views of XR The Moroccan Association practitioners and researchers on XR technology.
xrm.ma/research-publication/