About Humor, Memes, Memofacturing, and Humor Iq…
I can’t unsee how big of a memes fan I am, I would recognize some classic memes from the first sight. I feel sorry for my friends as I flood them with many memes about almost everything. I keep quoting some famous memes. All these typical Gen Z activities made me realize something: everyone understands memes, they are universal. On top of that, they pass down messages efficiently as our average attention span is decreasing generation after generation due to the unlimited distraction sources.
I can’t be the only one noticing these two essential points as marketing experts already did and are focused on leveraging the full potential of this new universal means of communication. The recent assassination attempt on Trump produced one of the most iconic pictures on the web. These pictures not only stayed in our pockets but made it to T-shirts as memes in almost no time. The memes industry paid the price of its success, the unlimited desire to monetize everything, saw us being surrounded by commercial memes based on a product, not an idea… Memes are ideas, not products.
I made memes myself to express ideas on certain topics. I remember when our university decided to rebrand and change its logo. I found the design too simple for the announced duration of work compared to the old logo, it was super creative.
A lot of people reacted to it and immediately grasped its meaning without me having to explain the meaning. We all agree that memes unveil a huge hidden potential. We can universally express ourselves: isn’t the dream of everyone? Isn’t that the most requested thing? Isn’t that the origin of generational conflicts?
When thinking about writing this article, I did not intend to talk about memes only, but to detail mainly one notion: Humor iq. We usually see people posting memes and explaining the reference behind them, some people don’t get the idea initially but end up understanding it after the explanation, but some don’t get it at all. It’s not the case only with memes but with all humor content, making us think: Does understanding humor count as an intelligence type? We were all proud at a certain moment for making a funny joke or getting a meme, we can be prouder when googling the word “ Humor Iq” as the main idea appearing is the high correlation between the ability to produce humor and high intelligence.
Humor, nowadays is audio-visual content, interfering often with more than two senses (recalling a previous taste or smell experience). Let us examine the 7 types of intelligence:
- Linguistic intelligence
- Logical-Mathematical intelligence
- Spatial intelligence
- Bodily-Kinesthetic intelligence
- Musical intelligence
- Interpersonal intelligence
- Intrapersonal intelligence
Humor content has words, the choice of words matters. Brilliant humorists know how to choose the exact words that will make sense and, eventually the essence of the joke. Good speakers rule the world…
Some memes are complicated and require a certain analysis to decipher their logic, as there are also other memes about complex topics, it goes both ways: the content and the structure. Complexity induces a certain logic requiring logical intelligence to decipher the structure and the content.
Some humor content requires imagination as the humorist takes us into an adventure guided by his or her descriptions usually to set up a scene required for the joke being made. Spatial intelligence is essential for a better understanding. We can go all day finding relationships between Humor intelligence and the 7 types of intelligence.
I am not trying to prove that humor understanding requires different types of intelligence nor prove that all types of intelligence form humor intelligence. I am speculating on the status of humor intelligence: is it a type of intelligence? Does Humor intelligence induce the other types?
If what we said about humor, being a human creation, is true, then it is for all human creations like music, poems… For each type, we can define intelligence and link to the other types. Are there seven types of intelligence, is this framework valid to describe all types of intelligence? What is the case for the spiritual and natural aspects? Can we define a valid framework to reflect on intelligence? This reflection gave me headaches as I, like philosophers, seek generality in the description, a theory of everything, but like consultants, I end up realizing that within the general there is a pinch of specific. Frameworks are an effort toward englobing certain notions but personal interpretation is always necessary.
Life tends to be mechanical and requires some spice, and humor is one of a good spice. Far from the intelligence and framework speeches, Humor is human before all, some things are worth being enjoyed rather than complicating them.
“ Genius takes time and extraordinary effort “