Think Forward.

Style is the man


Style is the man

The particular imprint of exceptional humans has marked history, if not made history. Georges-Louis Leclerc de Buffon, French naturalist and mathematician and member of the Académie Française, undoubtedly marked by the rigor of the exact sciences, stated in his reception speech: ‘Style is the man himself’. Even if Buffon only spoke of literature and science, style thus becomes an objective constant of each of those who mark history with a particular legacy. Foreshadowing what the Crown Prince would grow to be when King, the late His Majesty Hassan II of Morocco will take up the notion of style, precisely quoting Buffon. He said in a notorious interview : ‘Style is the man’. No one wanted to announce that the reign of His Majesty King Mohammed VI of Morocco was going to be different from his own, although in the logical continuity of history. Today the trend is to confuse style with a more modern notion of ephemerality: the look. If the look, which will summarize an outfit, a haircut, colors, is circumstantial and therefore contingent on the moment, style is a constant of the person and accompanies him throughout his life. Style will experience an evolution but in a logical continuum. If style ends up being validated and confirmed by history’s objective appreciation, the look is not necessarily in symbiosis with style. The look is tainted by subjectivity. It depends on each person’s perception, image and imagination. It is marked by the appreciation we have of the person we meet in a particular circumstance, a particular environment. The look is a subjective composition which can be modeled simply through a photograph which falls into your hands, a video viewed on a train or on a plane, so many images that forcefully invite themselves into the intimacy of the onlooker by forcing the screen from a phone or a tablet, through advertisements and social media. The look can go so far as to contrast with the style. It is the subjective assessment that we make of the person being scrutinized; and will be even more biased if it is accompanied by a comment even if it is the antipode of objectivity. A film actor can thus be stuck by his look and his acting, the personality traits of a character, when all he has done is succeed in restoring them to us for the duration of a film. The look is appreciated as long as it coincides with the image we have of the person at the very moment of meeting. It depends on the success of the approach and the reaction of the person encountered. It is conditioned by the circumstances of this encounter, the degree of surprise and the emotional level it arouses. The first glance will be decisive here. The look generates admiration: everyone will form an idea of the person they meet based on their own appreciation, their emotions and their state of mind at the moment. The degree of sympathy expressed or shared can thus lead to idolatry. The style commands respect and generates love and appreciation. It is a constant that evolves slowly, surely, and becomes significant. It is assessed on rather objective and verified criteria. Style is indelible and is linked to action through art and manner. Style leaves a mark forever. It is this imprint that allows us to judge and define its contours. History is judge of style. Aziz Daouda

Style is the man

The particular imprint of exceptional humans has marked history, if not made history. Georges-Louis Leclerc de Buffon, French naturalist and mathematician and member of the Académie Française, undoubtedly marked by the rigor of the exact sciences, stated in his reception speech: ‘Style is the man himself’. Even if Buffon only spoke of literature and science, style thus becomes an objective constant of each of those who mark history with a particular legacy. Foreshadowing what the Crown Prince would grow to be when King, the late His Majesty Hassan II will take up the notion of style, precisely quoting Buffon. He said in a notorious interview : ‘Style is the man’. No one wanted to announce that the reign of His Majesty King Mohammed VI was going to be different from his own, although in the logical continuity of history. Today the trend is to confuse style with a more modern notion of ephemerality: the look. If the look, which will summarize an outfit, a haircut, colors, is circumstantial and therefore contingent on the moment, style is a constant of the person and accompanies him throughout his life. Style will experience an evolution but in a logical continuum. If style ends up being validated and confirmed by history’s objective appreciation, the look is not necessarily in symbiosis with style. The look is tainted by subjectivity. It depends on each person’s perception, image and imagination. It is marked by the appreciation we have of the person we meet in a particular circumstance, a particular environment. The look is a subjective composition which can be modeled simply through a photograph which falls into your hands, a video viewed on a train or on a plane, so many images that forcefully invite themselves into the intimacy of the onlooker by forcing the screen from a phone or a tablet, through advertisements and social media. The look can go so far as to contrast with the style. It is the subjective assessment that we make of the person being scrutinized; and will be even more biased if it is accompanied by a comment even if it is the antipode of objectivity. A film actor can thus be stuck by his look and his acting, the personality traits of a character, when all he has done is succeed in restoring them to us for the duration of a film. The look is appreciated as long as it coincides with the image we have of the person at the very moment of meeting. It depends on the success of the approach and the reaction of the person encountered. It is conditioned by the circumstances of this encounter, the degree of surprise and the emotional level it arouses. The first glance will be decisive here. The look generates admiration: everyone will form an idea of the person they meet based on their own appreciation, their emotions and their state of mind at the moment. The degree of sympathy expressed or shared can thus lead to idolatry. The style commands respect and generates love and appreciation. It is a constant that evolves slowly, surely, and becomes significant. It is assessed on rather objective and verified criteria. Style is indelible and is linked to action through art and manner. Style leaves a mark forever. It is this imprint that allows us to judge and define its contours. History is judge of style. Aziz Daouda