Mehdi Tazi – Mohamed Bachiri: the duo that could reinvent Moroccan business leadership... 252
The election of Mehdi Tazi and Mohamed Bachiri to the head of the CGEM is not just a change of leadership; it may mark a cultural, economic, even political turning point in how the company, wealth, and those who take the risk to invest are perceived.
What’s most striking is how quickly they have begun to take the field, proposing initiatives and showing that they do not see the CGEM as just another institution but as a genuine driving force at a particularly sensitive moment. The country is investing, infrastructure projects are scaling up, and 2030 is looming. The automotive industry is asserting itself, aeronautics is advancing, and other sectors are rising. Morocco aims to become an energy, logistics and industrial platform.
But another reality persists: administrative burdens, taxation seen as discouraging, difficult access to finance for SMEs, regulatory rigidities, a culture of suspicion toward business, and the lack of a true national narrative around entrepreneurs.
This is where the duo can become more than a mere employers’ leadership and help change the perception of the businessman. In part of the collective imagination, he is often caricatured as a predator, a privileged figure removed from social realities. Certain practices and collusions feed that perception.
That vision has become unfair to thousands of entrepreneurs who create, invest, export, innovate, and shoulder hundreds of thousands of jobs. Starting a company is a daily fight. You must face international competition, costs, tax pressure, late payments, market fluctuations, banking constraints, social tensions and, sometimes, regulatory instability. Behind every factory that opens, every SME that survives, every successful export, there are citizens taking considerable risks.
The CGEM’s major cultural challenge is to rehabilitate the act of entrepreneurship: to make people understand that producing wealth is not a moral fault; earning money honestly is not a scandal. Business is not the enemy of citizens but their protection against unemployment and precariousness.
The CGEM can no longer be content to be a union. In major economies, employers’ organizations shape economic doctrines, inspire tax reforms and steer debates on labor, investment, competitiveness and innovation.
In Morocco, political parties speak more about redistribution than about wealth creation. A country cannot redistribute what it does not produce. The duo must shift the debate and push it toward structural issues: further freeing private investment, lightening bureaucracy, making taxation more stimulating for productive investment, accelerating dirham convertibility and loosening currency restrictions, turning SMEs into African champions and fostering a new generation of industrial and tech entrepreneurs.
Morocco has often operated with a cautious, managed and controlled economy. That approach has brought stability. But the world is changing at brutal speed. Only countries that dare move forward.
Will they have the boldness to propose reforms?
Taxation is often perceived as heavy for value creators. Many businesses feel penalized for growing rather than encouraged to take risks. Currency restrictions, despite positive developments, also continue to limit certain international ambitions, notably for startups. The next government will need to make courageous choices, and the CGEM must move out of a defensive posture to become an offensive source of proposals, with less corporatism and more national vision.
At heart, the real question is simple: does Morocco want only to manage its economy or to truly become a full-fledged economic power?
Si Mehdi’s profile intrigues for another reason: his relationship to sport. An excellent triathlete, he belongs to that category for whom physical effort is not a social pastime but a way of life. That is no small detail.
Triathlon is one of the sports that best reveals human character. It demands speed, power, endurance, mental toughness, the ability to manage pain and intelligence in deploying effort. Exactly what the Moroccan economy needs today:
- Speed to accelerate transformations.
- Power to impose reforms.
- Endurance to withstand resistance.
Sport also teaches another essential value: a culture of results. In sport, excuses produce nothing; only performance counts. Perhaps this is the culture Si Mehdi and Mohamed will inject into Moroccan business leadership: less rhetoric, more execution.
First impressions reveal a particular dynamic between the two men. One seems to bring energy for projection, movement and mobilization; the other offers a direct, sharp temperament.
In an era dominated by technological, energy and geopolitical transitions, that complementarity is a major asset. Morocco is entering an extremely tough global competition: Africa attracts every major power, industrial value chains are being recomposed, markets are shifting and traditional economic models are being challenged by AI and new forms of production.
In this context, the CGEM can no longer be a mere representative body; it must become a true national strategic laboratory.
Morocco today possesses rare assets: stability, modern infrastructure, an exceptional geographic position, proximity to Europe, depth in Africa and growing international credibility. But economic history also teaches that opportunities never last forever. The country must therefore accelerate.
And perhaps this election comes at precisely the moment when the country needs a more offensive, more assertive, more visible and more engaged employers’ movement in the global economic battle. Success will not be measured only by reports produced or meetings held, but by a deeper question: transforming the country’s economic culture, where the financial sector remains dominated by banks, with a modest participatory segment and only 77 listed companies, even if that represents 47.1% of GDP (AfDB).
Will they succeed in contributing to a Morocco where the entrepreneur is no longer suspected as a matter of principle, but recognized as a central actor of national sovereignty, employment and collective prosperity?
If so, then their mandate will far exceed the bounds of a trade association.