A richer world athletics, but not for all...
Has world athletics suddenly become richer, or is it just trying to be fairer in the distribution of financial income, particularly in the share it gives to athletes?
In any case, the news for the next few years seems to confirm a major flow of money into athletics, with the athletes as the primary beneficiaries. It also seems that the recently launched projects and new competition formulas are very attractive and of great interest to promoters and advertisers.
Historically, this has been the case since the 80s, when under the control of the revered President Primo Nebiolo, the man who revolutionized athletics, the IAAF was a pioneer in deciding to grant bonuses to athletes at world championships. It also began to pay grants to national federations for the preparation of their athletes. In fact, it distributed the income generated by world competitions as fairly as possible.
Forty years later, World Athletics (the new name for the IAAF) announced athlete bonuses at the last Olympic Games in Paris. One day, the IOC will have to review its financial policy and come to the realization that, at the heart of the money it collects, there is a show whose actors are the athletes, and that any service that generates profits must benefit its actors first.
I'm one of those who believe that the IOC should start paying bonuses to winners as soon as possible.
Today, it seems that the most important annual competition in athletics, the “Wanda Diamond League”, will be increasing its athlete bonuses in 2025, thanks to a significant increase in resources. The amounts involved will be higher than in previous seasons. The promised increase will apply to both individual competitions and the overall prize money paid out at the annual finals.
For its part, World Athletics, which had already increased the prize money reserved for athletes at world championships in 2022, is now proposing a new formula for annual competition, which it now calls the “Ultimate Championships”. The competition would begin in 2026 with a prize fund of 10 million USD. The winners of each event would receive USD 150,000.
Also arriving is the new world league, Grand Slam Track (GST), founded by legendary American sprinter and former 400m world record holder Michael Johnson. This competition will make its debut in April 2025. The GST, which will see the world's best male and female runners compete, offers 262,500 USD in prize money at each of its four meetings, each winner receiving 100,000 USD.
The Athlos, an event organized in New York by Alexis Ohanian (husband of Serena Williams), has also recently been launched. This women-only competition carries a prize of 110,500 USD per race, with 60,000 USD going to each of the winners.
European athletics has also seen a real shake-up, with the launch at this year's European Championships in Rome of gold crowns worth 50,000 EUR, awarded to the best result per event group. These awards were won by 10 renowned athletes: Warholm, Ingebrigtsen, Duplantis, Fabbri, Erm - Bol, Battocletti, Elkasevic, Mihambo and Thiam. In addition, for 2025, outdoor competitions organized under the aegis of European Athletics will be endowed with even higher prizes: EUR 75,000 for silver, EUR 30,000 for bronze and EUR 12,000 for the challenge.
Athletics thus seems to be back on its feet financially, no doubt as a result of the healthy performances of its ever-improving athletes and increasingly spectacular competitions.
At the same time, these new formulas risk widening the gap between the different regions of the world, particularly when it comes to continental competitions.
While Asia and North America have the capacity to keep pace, Oceania and South America a little less so, Africa seems far from being able to generate the financial flows needed to organize major championships and pay athletes bonuses. It's not a question of will, or even less of competence. Rather, it is the economic context that is decisive. At the 2018 continental championships in Assaba, Nigeria, Africa beat Europe to the punch by attempting to pay bonuses of 3,000 USD to the winners of the various events. Unfortunately, the project came to nothing.
The Confederation of African Athletics is likely to find it difficult to attract the best African athletes to these competitions if it does not align itself with what is happening elsewhere.
As far as athletics one day meetings are concerned here too, the gap is likely to widen even further. Formulas in Europe and North America will severely handicap the attractiveness of competitions elsewhere, particularly in Africa.
Only time will tell what will really happen...very soon indeed.
In the end, it's the athletes who will be more fairly rewarded for their efforts and sacrifices. And that's undoubtedly a great step forward for the world...
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A richer world athletics, but not for all...
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To be a good Father !
To be a good Father! That's the biggest achievement, that I'll ever achieve in life. I dream of that moment of holding my child to my chest and starting to recite the Adhan. in his or her little soft ear. Whispering as if exporting a part of my soul into it. But to be a good father is difficult. I see it as going through stages to achieve a well-respected position, you should start by being a good servant to Allah. then you start to learn how to be a good son, After that if you are blessed enough you'll learn to be a good brother and a good relative that was an easy one for me.
Passing to be a good part of the population, a good man. For some, this one had no mercy and they got trampled by it. I know a lot who couldn't survive this stage. What an agony to see yourself helping in this destruction whether you meant it or not. I always feel sorry for those whom I made life harder. Yet it's better than feeling sorry about myself. this stage gets you ready to be a good husband. You make all the effort. that you had learned to put in everyone and devote it to one person. whether he or she deserves it or not but there's no way for you to know, Until you know. perhaps you would never know. these thoughts as much as they delight me, they whisper a diving fear. in my soul, fear of Allah ... the prayers that I missed the lies that. I've told, seeking pleasure. the natural pleasure always makes me laugh. Its relation with pain makes me acknowledge why some of the most pleasurable things in life are classified as Haram ...
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To be a good Father !
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Bluwr: My Experience with an SEO-Optimized Platform That Knows Me Better Than I Do
When I first started writing on Bluwr, I didn't think much about how well the platform was optimized for SEO. Like most writers, my primary focus was on crafting engaging content, sharing my thoughts, and hoping my articles would find their way to the right audience. But recently, I decided to conduct a funny little experiment that opened my eyes to just how effective Bluwr's SEO capabilities truly are.
Curiosity struck me one evening as I was thinking about the digital footprint I’ve been leaving behind with my articles. With AI becoming increasingly sophisticated, I wondered just how much information was out there about me, pieced together from my work. So, I turned to GPT, and asked it a simple question: "What do you know about me?"
The results were both fascinating and a little uncanny. GPT didn’t just know general facts; it provided a detailed account of my work, interests, and even some insights that I hadn’t explicitly mentioned in any one article but had implied across several. The source of all this information? My articles on Bluwr.
This experience highlighted one major thing for me: Bluwr is incredibly well-optimized for SEO. Every article I had written, every topic I had explored, and every opinion I had shared was indexed and made easily accessible by search engines.
Bluwr’s backend is clearly designed with SEO in mind. From the way articles are structured to how tags and keywords are used, everything seems to be geared towards making sure that each piece of content is easily discoverable.
What struck me the most during my experiment was how Bluwr enabled GPT to aggregate and synthesize data about me. Individually, my articles were just that—individual pieces of content. But together, they created a comprehensive narrative that GPT could easily tap into.
This got me thinking about the broader implications of writing on a platform like Bluwr.
While my little experiment with GPT started as a bit of fun, it ended up being an insightful look into how powerful SEO can be when done right.
Feel free to try a similar experiment yourself. You might be surprised at what you learn...
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A CROOKED TALE
This is a story about barbarians who destroyed an unusual and much loved pub in the west midlands of England.
I wrote this tale some months ago for my website, www.globerunner.blog. Recent news suggest that the barbarians, as my article suggests are going to be forced to rebuild The Crooked House!
Locals of a demolished pub near where I was born can take heart from the story of a demolished pub near where I live now - one which was ordered to be rebuilt ‘brick-by-brick’. Judging by calls and emails I’ve had from folks who know that I’m a Black Country boy, the news of the recent burning and demolition of the Glynne Arms, aka the Crooked House near Dudley in the English west midlands must have gone around the world. I was born a mile or so away from what we locals knew as the Siden (side-on?) House, and as our local gang of kids grew up in the 1950s and 60s, the pub was a regular curiosity for us to view as we roamed the countryside around the disused pit workings that had contributed to the Crooked House’s subsidence. Later on, I'd often run past it on one of my training stints on the disused railway track which overlooked it. My father had been born even nearer to the pub, and as I grew into drinking age, it would be on our itinerary for an occasional pint, and the traditional rolling of a ball-bearing seemingly ‘uphill’ on the bar or the window sills. It was also a must-see for anyone visiting the area. Now living in north-west London, the last time I was there was four years years ago, showing the place off to some French visitors who’d come to the family home to celebrate my mother’s 100th birthday.
The story of the pub’s demise last weekend has been across the national news for days. Originally built as a farmhouse in the late 18th century, it had been a pub since the 1830s. Despite a campaign to preserve it as such, it was sold two weeks ago, apparently to be repurposed. The building then burned down last weekend in circumstances that the neighbourhood websites have universally described as SUSPICIOUS. The fire service arrived to find its way blocked by mounds of earth on the access road. The delays in getting high pressure fire hoses close enough to the blaze meant that the building had already been gutted by the time that fire was extinguished. Then, to pile anguish onto injury for the locals, bull-dozers were brought in the next day, to reduce the place to rubble. Drinkers, devotees and dignitaries across the West Midlands are up in arms, demanding explanation and restoration.
They might take heart from the tale of the Carlton Tavern in Maida Vale, a couple of miles from where I live now. In 2015, the Carlton, which had been rebuilt as a pub in 1921, was bought by a company who turned out to be developers. An immediate application from them to build flats was turned down by Westminster Council; and alert locals sought a Grade II listing from Historic England, to prevent further threat to the pub. But two days before the listing was to be awarded, the new bosses gave staff a day off, allegedly for stock-taking, and avoiding the inconvenience of a fire in a residential area, the bulldozers were drafted in and reduced the pub to a shell within a few hours. Cue mayhem! But, as the Guardian reported two years ago on its reopening, ‘… the Carlton’s story did not follow the usual plot, where the developer presents the fait accompli to the local authority and pays a fine before pressing ahead with the redevelopment and counting their profits.’
Over 5000 locals, including councillors had mobilised to set up a campaign entitled Rebuild The Carlton Tavern. They pressured Westminster Council, not noted for its public spirit, and not only did the council turn down the developers’ further application for flats, they ordered the company to rebuild the Carlton ‘brick by brick’. That was a pleasant surprise for James Watson, the pub protection adviser for the Campaign for Pubs, who advised the Carlton group. “I never imagined that I would see a planning inspector order a developer to put back what he’d just knocked down, to look exactly as it was. I thought the developer would get a slap on the wrist, a £6,000 fine. But I was flabbergasted – and it has set an incredibly useful precedent. Other planning inspectors will remember it, and so will developers”.
With hundreds of locals descending on the site of the former Crooked House in the last two days to bemoan and complain of its passing (and to take away a souvenir brick), pressure is only going to grow around the Black Country and West Midlands for something to be done about the wanton destruction of such an unusual historic landmark. Roger Lees, the leader of South Staffordshire council has already confirmed it is investigating planning breaches, and the over-zealous destruction of the property, which his body had not authorised. Council and aggrieved locals could do worse than study the case of the resurrected Carlton Tavern. Could the Crooked House yet rise from the ashes?
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A CROOKED TALE
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