Africa of Narratives: The Media Silence That Handicaps Rabat... 421
The press is never neutral and never will be.It doesn't just report facts: it ranks them, amplifies them, or stifles them.
In Africa, where the battle for influence plays out as much in newsrooms as in chancelleries, media power is a central indicator of real leadership. In this game, the comparison between Morocco and Senegal, judged by the facts recorded during the CAN final, is brutal. It's a textbook case. It highlights a disturbing truth: Morocco acts massively across the continent but speaks little or goes unheard, while Senegal, with more limited means, imposes its voice.
Senegal boasts an age-old media capital, forged by history, a culture of debate, and a press that has never fully abandoned its critical role. Dakar remains a nerve center for francophone African discourse. Its media transform a national event into a continental issue, a local controversy into a pan-African debate. They master the art of storytelling: giving meaning, creating emotion, shaping opinion. A quick look at *Le Soleil*, the historic state newspaper and circulation leader, or *Walfadjri*, a powerful, conservative, and critical group, is enough to gauge its reach.
**Morocco presents a striking paradox. The country invests, finances, builds, trains, and advances by giant strides. It promotes win-win partnerships, positions itself as a major player in African development, and claims a deep continental strategic footprint. Yet this ambition runs up against a glaring weakness: the absence of a Moroccan press that is audible and influential on the African scale. Moroccan media abound, sometimes technically proficient, but remain confined to internal dialogue. Africa often appears there as diplomatic scenery, rarely as a living space for debate.**
This shortfall carries a heavy political cost. Without powerful relays, the Moroccan narrative, when it exists—struggles to take hold. Its successes go unnoticed, its positions are poorly understood, its silences interpreted as admissions of weakness or lack of humility.
While others seize the space, Morocco lets the battle for perceptions slip away. In Africa, those who don't tell their own story accept others telling it for them, with their biases and lies when bad faith enters the mix. The Sahara affair demonstrated this for decades, with persistent residues: the neighbor's narrative took root in many minds, peddling falsehoods, historical distortions, even geographical falsehoods.
This absence of voice is also reflected in the silence of the elites. Moroccan ministers are discreet, if not absent, from African airwaves. Ambassadors shy away from major continental debates. Moroccan experts are invisible in pan-African media: Morocco is present physically and materially, but absent narratively. In contrast, Senegalese figures, political, diplomatic, or intellectual, flood the regional media space. They explain, justify, challenge, fully aware that influence is built through public discourse.
Football, too often reduced to mere spectacle by shortsighted decision-makers, brutally exposes these imbalances. A heavy defeat can remain a minor incident or become a political and symbolic event. When a sports fact circulates in Africa, it's not the score that strikes but how it's told, commented on, debated. Things may go well on the pitch; what matters is the media narrative.
The sanctions from the Confederation of African Football (CAF) confirm this reality. Their impact goes beyond sport: they become subjects of debate, tools of pressure, levers of influence. Where some media amplify, contextualize, and politicize the event, others suffer it, whine without convincing. Morocco too often adopts this defensive posture, lacking a press capable of imposing its reading of the facts and a solid narrative. Today, the impression prevails that the continent has ganged up against the Kingdom, seen as a corrupter of the system and absolute master of the CAF. In reality, we are far, very far from that. Yet try convincing a young African otherwise: some even view the sanctions against Senegal as unfair.
*The problem is not quantitative but strategic. Morocco doesn't lack media; it lacks an African vision. Few correspondents on the continent, weak multilingual presence, absence of pan-African platforms: so many handicaps in a hyper-connected Africa. Add to that an editorial caution that stifles debate, while influence arises from clashing ideas.*
The diagnosis is irrefutable. Morocco cannot sustainably claim a central role in Africa without investing the media field. It needs offensive, credible media capable of speaking to* Africa and with*Africa;* visible, assertive voices present in controversies and substantive debates. Modern power is no longer measured solely in kilometers of highways, banks, or signed agreements, but in the ability to impose a narrative.
**Morocco must never forget the all-out war waged against it, including in the media. It must integrate this as a core component of its African policy.** As long as it leaves this terrain to others, those who, jealous and insecure, bet on disinformation, slander, and lies, its ambitions will remain fragile at best. **Good faith never wins alone: it advances alongside bad faith.** It's the swiftest, most composed, most persuasive, the one that hits back, that triumphs in the end.
