GITEX Africa in Marrakech: Showcase of Ambition or Revealer of Contradictions? 838
In Marrakech, GITEX Africa is closing its doors amid a now-familiar buzz: thousands of exhibitors, tens of thousands of visitors, international delegations, and African startups seeking visibility. Morocco is thus displaying a clear ambition: to become a continental tech hub, or even a Euro-African platform for innovation.
But behind this seductive showcase, one question arises acutely: is the country truly giving itself all the means to match its ambitions, however legitimate they may be?
Morocco certainly starts with undeniable advantages. Its political stability, modern infrastructure, strategic geographic positioning, investments in telecoms and renewable energies, and the undoubtedly competitive level of its youth and universities make it a serious candidate to host Africa's digital economy.
Institutions like UM6P or Technopark Maroc are contributing to the emergence of a dynamic entrepreneurial ecosystem. The talent is there. The will, surely. The ideas, too.
And yet.
Innovation cannot be decreed; it must be unleashed. The economy of artificial intelligence and startups rests on a fundamental principle: speed. Speed of execution, decision-making, and transactions. Yet in Morocco, this speed is often slowed, hampered.
The heart of the problem lies in the paradox of wanting to build a modern digital economy while maintaining administrative logics inherited from a control economy, or one from another era.
Initiative and innovation require freedom. Freedom to invest, transfer, trade, test, and often fail. The more constraints there are, the more innovation contracts. Thus, the foreign exchange lock is a structural handicap.
The role of the Office des Changes is central in this equation. Designed to protect macroeconomic balances, its regulatory framework now appears out of sync with the demands of the digital age. A Moroccan entrepreneur wanting to pay for a cloud service abroad, raise international funds, sell a SaaS solution overseas, or simply test a global business model often faces delays, caps, or procedures incompatible with modern market realities. Meanwhile, their counterpart in France, London, the "Silicon Valley" of Europe, or today in Germany, Sweden, and the Netherlands, major players supported by strong innovation dynamics and investments in AI and SaaS, can move and close deals much faster. Here, the new economy has found the most fertile ground.
Where a startup must act in milliseconds, here it sometimes waits days, even weeks. In a world of instant competition, this lag is fatal.
Let’s stay on our continent and ask why other African countries are advancing faster?
It’s a disturbing question, but one worth asking without complex: why do countries, sometimes less endowed with infrastructure, attract tech and AI giants more?
Ecosystems like those in Lagos, Accra, Nairobi, Mauritius, or Kigali have grasped one essential thing: in the digital economy, regulation must support, not hinder.
Rwanda bets on an agile, pro-business administration. Kenya benefits from a liberated and innovative fintech ecosystem. Nigeria, despite its challenges, offers market depth and operational flexibility that seduce investors. Meanwhile, major tech players hesitate to establish a lasting presence in Morocco, despite its structural assets. The risk is becoming a showcase without substance. The danger is clear: events like GITEX Africa could become shiny vitrines disconnected from on-the-ground realities, where others come to do business and leave.
A digital economy is not built through international trade shows, but through deep structural reforms. Without that, Morocco risks remaining a stopover rather than an anchor for innovation.
To turn ambition into reality, several levers must be activated without delay:
- Gradually liberalize the exchange regime.
- Enable startups to freely open foreign currency accounts, transfer funds without administrative burdens, and operate internationally in real time.
- Establish a true specific framework for tech exporting companies.
- Create a “regulatory sandbox” for AI and fintech.
Inspired by international models, this setup would allow startups to test innovations in a relaxed framework, under supervision, without immediately facing all regulatory constraints.
A "regulatory sandbox" is a controlled testing space for technological innovations. It enables AI and fintech startups to test products in a lightened regulatory environment, supervised by authorities. This is a key concept. Drawing from models like the UK’s FCA or the EU’s AI Act, it creates a secure space where companies experiment without full authorizations and compliance upfront. Regulators oversee to assess risks, limit consumer impact, and adapt future laws.
- Accelerate administrative digitalization.
Drastically reduce processing times, automate authorizations, and introduce “silence means approval” logic in some cases.
- Encourage international venture capital.
Facilitate entry and exit for foreign investors, simplify fundraising mechanisms, and secure cross-border operations legally.
- Bet on freedom as a strategic driver.
This may be the most decisive point. Innovation does not thrive in a climate of suspicion or excessive control. It needs trust.
Morocco stands at a crossroads. It can either continue prioritizing control, at the risk of braking its own momentum, or make a bold turn toward greater economic freedom.
GITEX Africa is a tremendous opportunity. But it will be an empty symbol if not accompanied by a profound paradigm shift.
In the artificial intelligence economy, presence is not enough. Competitiveness is key.
The watchword: the modern economy flourishes in milliseconds, needs freedom, and does not tolerate endless administrative delays and controls.
If history shows how we missed the industrial revolution, let’s not miss the digital one, as it could weigh on generations to come and thus on the country’s future.