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Sports performance Vs Players market value 231
🌍⚽ Reflecting on my participation as a panelist at MedDays 2025, hosted by the Amadeus Institute
I had the opportunity to speak on the theme: “Beyond the pitch: football as a vector of development,” analyzing the key drivers that are transforming Moroccan football into a continental model for Africa.
🇲🇦 1. A transformation driven by a royal vision since 2008
Morocco’s victory at the U20 World Cup is no coincidence. It is the direct result of a long-term strategy built around:
- the vision of His Majesty King Mohammed VI
- the launch of the Mohammed VI Football Academy
- massive nationwide infrastructure plan
- the Evosport Morocco model for professionalizing youth development
- methodological continuity from U15 → U20
- and the decisive work of the Royal Moroccan Football Federation (FRMF) since the appointment of Fouzi Lekjaa.
🏆 2. Morocco U20 vs Argentina: a sporting… and economic victory
🇲🇦 Morocco U20 squad value: €11M
🇦🇷 Argentina U20 squad value: €62M
➡️ Despite a 6x difference in market value, Morocco dominated Argentina and won the World Cup. Yet: only 13% of our players exceed €1M in valuation. In the Botola, no player is valued above €1,000,000 while the average market value of players in Argentina’s domestic league is €2M (and €4M for Argentinians playing abroad).
👉 Our performances far exceed our market valuation. For those interested in going deeper, I am sharing below (in the link) a data-driven comparative analysis on U20 talent valuation.
📊 3. DATA: the next strategic frontier
To close the valuation gap, Morocco must accelerate its data structuring efforts.
In this context, innovative Moroccan solutions are emerging and leading the way, such as Reborn, developed by Youssef MAAROUFI and Fayçal Amine Louryagli, recently awarded in the NBA Africa Start-up Program—a strong signal that local innovation can reinforce our digital transformation. Special mention to Fayçal Bouchafra (Evosport Morocco) for his continued support.
💹 4. Agents & access to top leagues
The world’s biggest clubs rely on a small and trusted circle of top-tier agents.
Without direct access to these networks, sporting performance alone is not enough to trigger major transfers.
5) Key message delivered at MedDays:
The U20 World Cup proves that Morocco is not underperforming—it is undervalued.
The next battle is no longer sporting; it is economic.
Producing champions is no longer enough: we must now convert performance into long-term market value for our clubs, our league, and the entire Moroccan football ecosystem.
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Kaftan Evening (Soirée Kaftan) 308
In a Kaftan evening's glow,
Colors compete in vibrant show,
And tales of ancient times they sow.
They blend within the multi-hue,
Granting the festivity its view.
The lovely ladies each embrace their dance,
To music's rhythm that puts them in a trance.
Each region of Morocco, for its kaftan, must innovate,
The Sefrioui kaftan, adorned with cherries, is great.
It pleases me and makes my head spin,
The Queen of Cherries is full of grace,
She is beautiful, she has class.
The yellow Fassi kaftan is sublime,
The pink Marrakchi kaftan is intimate.
The green Oujdi kaftan is simply top-tier,
The red Meknassi kaftan extremely pleases me here.
The multicolored Berber kaftan leaves me dreaming and pale,
The beige Soussi kaftan I adore and hail.
The Sahraoui sky-blue kaftan seduces me as well,
The Rifian royal blue kaftan charms like a spell.
The red and green Casablanca kaftan is magical,
The Rbati kaftan is fantastical.
The white Tetouani kaftan is lordly and grand,
The pistachio Tangerois kaftan brings emotion to the land.
The Chefchaouni kaftan leaves me astounded and mute,
The Moroccan kaftan is simply royal in its pursuit.
The Safi sky-blue kaftan is very beautiful,
From Tangier to Lagouira,
It perpetuates since the dawn of time the style of a tailoring, a witness to a great culture's spring,
Whose secret and honor only the Cherifian Kingdom keeps,
To the great dismay of the envious and the thieves.
Dr. Fouad Bouchareb
All rights reserved
December 11, 2025
Kaftan Evening (Soirée Kaftan) 326
In a Kaftan evening's glow,
Colors compete in vibrant show,
And tales of ancient times they sow.
They blend within the multi-hue,
Granting the festivity its view.
The lovely ladies each embrace their dance,
To music's rhythm that puts them in a trance.
Each region of Morocco, for its kaftan, must innovate,
The Sefrioui kaftan, adorned with cherries, is great.
It pleases me and makes my head spin,
The Queen of Cherries is full of grace,
She is beautiful, she has class.
The yellow Fassi kaftan is sublime,
The pink Marrakchi kaftan is intimate.
The green Oujdi kaftan is simply top-tier,
The red Meknassi kaftan extremely pleases me here.
The multicolored Berber kaftan leaves me dreaming and pale,
The beige Soussi kaftan I adore and hail.
The Sahraoui sky-blue kaftan seduces me as well,
The Rifian royal blue kaftan charms like a spell.
The red and green Casablanca kaftan is magical,
The Rbati kaftan is fantastical.
The white Tetouani kaftan is lordly and grand,
The pistachio Tangerois kaftan brings emotion to the land.
The Chefchaouni kaftan leaves me astounded and mute,
The Moroccan kaftan is simply royal in its pursuit.
The Safi sky-blue kaftan is very beautiful,
From Tangier to Lagouira,
It perpetuates since the dawn of time the style of a tailoring, a witness to a great culture's spring,
Whose secret and honor only the Cherifian Kingdom keeps,
To the great dismay of the envious and the thieves.
Dr. Fouad Bouchareb
All rights reserved
December 11, 2025
Kaftan Evening (Soirée Kaftan 326
)
In a Kaftan evening's glow,
Colors compete in vibrant show,
And tales of ancient times they sow.
They blend within the multi-hue,
Granting the festivity its view.
The lovely ladies each embrace their dance,
To music's rhythm that puts them in a trance.
Each region of Morocco, for its kaftan, must innovate,
The Sefrioui kaftan, adorned with cherries, is great.
It pleases me and makes my head spin,
The Queen of Cherries is full of grace,
She is beautiful, she has class.
The yellow Fassi kaftan is sublime,
The pink Marrakchi kaftan is intimate.
The green Oujdi kaftan is simply top-tier,
The red Meknassi kaftan extremely pleases me here.
The multicolored Berber kaftan leaves me dreaming and pale,
The beige Soussi kaftan I adore and hail.
The Sahraoui sky-blue kaftan seduces me as well,
The Rifian royal blue kaftan charms like a spell.
The red and green Casablanca kaftan is magical,
The Rbati kaftan is fantastical.
The white Tetouani kaftan is lordly and grand,
The pistachio Tangerois kaftan brings emotion to the land.
The Chefchaouni kaftan leaves me astounded and mute,
The Moroccan kaftan is simply royal in its pursuit.
The Safi sky-blue kaftan is very beautiful,
From Tangier to Lagouira,
It perpetuates since the dawn of time the style of a tailoring, a witness to a great culture's spring,
Whose secret and honor only the Cherifian Kingdom keeps,
To the great dismay of the envious and the thieves.
Dr. Fouad Bouchareb
All rights reserved
December 11, 2025