Morocco Faces Its Sports Challenge: From Leisure to National Powerhouse... 5185
Long confined to mere popular entertainment, used as a political communication tool, or dismissed as a socially useless activity, Moroccan sport is now emerging as an essential economic, social, and health driver. Under the spotlight of CAN 2025 and the 2030 World Cup, the Kingdom must fully embrace this potential. No room for half-measures, the sector already carries significant weight.
Sport currently generates 1.56% of national GDP, equivalent to over 21 billion dirhams. This is just the beginning: reaching the symbolic 3% threshold, as estimated by the World Bank, could eventually position it to rival economic heavyweights like agribusiness or tourism, which it already boosts.
The sector is buzzing with activity. Sales of sports goods have surged to 3.77 billion dirhams, while clubs and fitness centers report a 25% revenue increase, reaching 604 million. Professional football, capturing 12% of sports jobs, weighs in at 879 million dirhams.
Moroccan sport is no longer just leisure; it is a full-fledged emerging economy. On the global stage, football is a major engine: valued at 59 billion dollars in 2025, FIFA anticipates record revenues of 11 billion for the 2023–2026 cycle. Morocco has every interest in riding this global wave, and it is doing so effectively. Major projects, from construction to jobs, contribute to this new revenue stream.
CAN 2025 and the 2030 World Cup are more than sports events. They represent a powerful lever for investment and transformation. The three host countries: Morocco, Spain, Portugal, will mobilize 15 to 20 billion dollars, with 50 to 60 billion dirhams for Morocco alone, which is not just catching up but surpassing its partners.
Renovated stadiums, roads, hotel infrastructure, and transport: these projects should create 70,000 to 120,000 direct and indirect jobs. Sports tourism adds to this, already a strong driver generating 2 billion dirhams from iconic events like golf tournaments, the Marathon des Sables, or Atlas trails.
But physical activity and sport are more than that, they are healing investments.
Beyond the economy, investing in physical activity and sport is crucial for public health. According to the WHO, every dollar invested in physical activity yields three dollars in medical cost savings. Europe estimates that a 10% increase in practitioners saves 0.6% of GDP in healthcare costs.
In Morocco, where 59% of the population is overweight and 24% suffer from obesity, and 48.9% of Moroccans experience a mental disorder at least once in their lives, physical activity could reverse these health trends.
It reduces premature mortality by 30%, type 2 diabetes by 40%, depression by 30%, while boosting productivity by 6 to 9%.
Physical activity and sport are the best free medicine. They heal before illness even appears. Thus, sport is not just pleasure: it is a powerful, sustainable public health lever.
What better way to channel the overflowing energy of youth? Sport is also the school of life and citizenship. Studies show athletic students score 0.4 points higher on average, gain 13% in concentration, and reduce stress by 20%.
Yet, only 22% of young Moroccans engage in regular physical activity, despite a potential exceeding 6 million.
Children tend to swap the ball for screens. The risk is high: without strong policies, a fragile generation is being prepared. The Kingdom already invests significantly in sports for all, especially by providing youth with free outdoor facilities, but much remains to be done.
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The legislative framework is clearly misaligned with ambitions. Law 30-09, governing sport in Morocco, is criticized for excessive centralization, administrative burdens, and lack of autonomy for clubs and federations. It fails to clearly define concepts, creating real legal ambiguity. More than ever, it would be wise to move toward a new law that implements and respects the provisions of the 2011 constitution; a more incentive-based law that clearly defines concepts and thus responsibilities, correcting all the flaws of the previous one—and there are many. It would also be urgent to remove sport from political timelines and entrust it to a mission-oriented administration whose tasks, strategies, and pace adapt to sports time, which is much longer, and align with international sports timelines.
Morocco's Royal Sports Federations capture no more than 350,000 licensees for a potential of 6 to 7 million. Clubs struggle to professionalize, private investors are lukewarm, and mass participation remains proportionally neglected. To accelerate growth, it will likely be necessary to lighten taxation with reduced VAT on equipment and subscriptions, ease burdens for sports startups, and officially recognize sport as an activity of public utility.
The 2026 Finance Bill precisely provides for adjustments to promote public-private partnerships and boost private investment.
The next decade could mark a historic turning point in the country's development. By 2030, Morocco has chosen sport as a national pillar. With prestigious international competitions, modern infrastructure, and energetic youth, Morocco holds all the cards to make sport a pillar of sustainable development.
But this requires a paradigm shift: sport is not just a spectacle or image tool; it is an economic sector, a culture to promote, and a public policy to build.
Morocco now has the opportunity to make sport a major vector of prosperity, health, employment, and social cohesion. This is the choice made: to take sport out of the leisure framework and fully integrate it into a national strategy.
Sport is not a luxury. It is a collective investment in health, employment, and national unity.
The message is clear: by 2030, Morocco must shine not only through its teams but also through its ambitious vision of sport as a lever for human and economic development.
