The real task for Morocco: rebuilding trust... 96
As elections approach, debates often focus on economic growth, employment, investment, social protection or large infrastructure projects. All these subjects are essential. Yet behind each of them lies a more fundamental, deeper — and perhaps more urgent — question: that of trust.
Populists, great masters of deceit, understand this very well. Their popularity and success are inversely proportional to the level of trust. They overplay and excel at the role of victim or at offering simple, easy solutions, thereby sowing doubt among citizens and eroding their trust capital. Nihilists also profit and add another layer. The citizen who doubts and loses confidence becomes an easy mark.
Some politicians, through irresponsibility, naivety, incompetence or clumsiness, also contribute — by their narratives — to eroding the trust capital in the social project and, beyond that, in the institutions themselves.
It is therefore legitimate today to ask the question with the utmost seriousness. The near and long‑term future of the country and of future generations is at stake.
And yet Mohamed Ouahbi and his teammates offer us a new dynamic, a new value: self‑confidence, trust in who we are simply. How do you explain being so dominated for one half and then finding the resources to overcome the handicap, transform yourselves and score three times?
What if the real task for Morocco in the coming years were simply that of trust?
Trust is an invisible capital but one that is extremely essential. It does not appear in any budget and cannot be measured in kilometers or billions invested. Yet it constitutes the pillar of any collective success. Hakimi, Díaz, Talbi, Mazraoui, Bounou, Ounahi, Rahimi and the others demonstrated that to us. Without it, the best public policies produce limited results. With it, even the most complex challenges become surmountable.
Today, it must be acknowledged that Moroccans primarily place their trust in the royal institution, which remains, for a large majority of citizens, the main anchor of stability, continuity and hope. This reality represents a considerable strength for the country.
But what about trust in other institutions?
Do citizens fully trust their health system? When families still have to turn to the private sector despite financial difficulties, the question deserves to be asked.
Do they trust their education system? When many parents try by all means to enroll their children in private schools, sometimes at great sacrifice, this often reflects doubt about the public school’s ability to deliver the hoped‑for social mobility.
Do they trust the judiciary, the administrations, political parties, local authorities, or certain local products? Again, answers are nuanced and vary according to individual experiences.
It would be unfair and incorrect to generalize. Morocco has made remarkable, even exceptional, progress in many areas. Infrastructure has been modernized, public services are digitizing, social coverage is expanding, universities are multiplying, hospitals are developing and many civil servants carry out their duties with competence and dedication.
But despite these advances, a diffuse feeling of mistrust remains present in part of society. Even the most optimistic citizens can sometimes doubt their future or that of their children, while no nation can sustainably build its development on distrust.
Economic history shows this: successful countries are often those where citizens trust their institutions, their rules and their prospects for the future.
The Nordic countries are a frequently cited example. High levels of trust in the state, schools, justice and public services encourage respect for rules, civic engagement and acceptance of reform.
In Asia, countries like South Korea built their economic transformation not only on investment and education, but also on strong collective adherence to a shared national project.
Conversely, when trust erodes the consequences are multiple: civic disengagement, electoral abstention, brain drain, an informal economy, corruption and retreat into individual survival strategies at the expense of the collective project.
Trust creates and nurtures a sense of belonging. It makes people want to participate, to build, to invest, to share and to stay.
A young person who believes in their country will be more inclined to develop their project there. An entrepreneur who trusts the institutions will invest more. A citizen who believes in the fairness of the system will more readily accept their fiscal and civic duties.
The challenge is therefore immense. It is not merely a question of communicating more or multiplying slogans and lies, as some do. Trust is built through tangible results.
It is built when public schools offer the same opportunities to all.
It is built when public hospitals treat with efficiency and dignity.
It is built when competence is rewarded and recognized.
It is built when public services respond quickly to citizens’ needs.
It is built when officials are held accountable and promises are kept.
On the eve of the elections, political parties would do well to place this question at the heart of their platforms. Beyond sectoral promises, Moroccans expect a contract of trust.
The real issue is not only which project will be presented to citizens. It is whether citizens will believe enough in that project to commit to it.
Morocco has considerable assets: its monarchy, its stability, its youth, its geographic position, its infrastructure, its strategic vision and its international ambitions. But to turn these assets into lasting power, it must strengthen that invisible bond that ties citizens to their country.
The task of rebuilding trust is surely the hardest of all. But it is also the most decisive. For when a people gains or regains confidence in themselves, in their institutions and in their future, they become capable of achieving what once seemed impossible.
It is at that price that the Kingdom will recover its long‑dormant greatness. Thanks to our national team for reminding us that trust is the most precious capital.